Our story

Although I grew up in Europe, it’s in Asia that I built Kaly Ora. I was working for a fashion start-up in Bangkok when I met Trang, who later joined me in this adventure. That experience opened my eyes to the dark side of the fashion industry — devastating for the environment and far too often disrespectful to the people behind our clothes.

I wanted to do things differently. Better.

I dreamed of creating a brand that made sense — a small, independent label driven by strong values and a sincere desire to do things right. And that’s how Kaly Ora was born: a brand offering timeless, long-lasting, and responsibly made pieces designed to make you feel good, and to be cherished for years.

After a few wonderful years working together, Trang set off towards new opportunities. I naturally took over the reins of Kaly Ora and was lucky to welcome Clara and Marine into the team. After an amazing journey with us, Marine decided to pursue her own dreams.

Today, Clara and I continue to imagine, create and grow this brand I dreamed of: inclusive, mindful, and truly respectful of our planet. Our collections are designed to last, to adapt to all body shapes, and to make you feel your best.

We’re far from perfect, but we’re learning, growing, and improving every day.

With all my love,

Flore